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更新日期：2017-10-04
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Shopping festivals are known to boost retail trade and tourism in the host country. That’s the reason almost every country organizes one. There are modest ones like The Baku Festival of Azerbaijan. On the other hand, there are more grand and glamorous names like the Dubai Shopping Festival.
The good news is India is finally getting a shopping festival of its own. Jagran Group, one of India’s largest media conglomerates, is all set to unleash the biggest shopping extravaganza, called The Great Indian Shopping Utsav. The event will kickstart on 11th October 2017 and will last a whopping 30 days. That’s not all. It is expected to attract over 3.5 million customers and 3,500 retailers.
The timing of the festival is perfect. September marks the onset of festive period. Consumer spending is at its highest then. And with all the deals and discounts offered by The Great Indian Shopping Utsav, it will go through the roof. Besides consumers, retailers will reap huge benefits with heavy footfalls, increased sales, and unmatched visibility. It will be a win-win for all involved